Blog

On July 1st, the portfolio of Vidispine and Arvato Systems Broadcast Solutions united under “Vidispine” as a re-launched go-to-market brand. Sounds sensible, but what does that actually mean? Why, why now, what is a go-to-market brand, and what does it all mean for me? Let’s try to answer some of those questions. 

Media content has always had quite a limited amount of information associated with it. Quite often this is the file name, short description and some technical metadata that the ingest process may have extracted from the source file. Wouldn’t it be great if we use technology here to harvest this metadata data info automatically instead?

The answer is machine learning video analysis – a technology that trains computer software to detect objects, faces, and environments in the media content.

There are many reasons to transcribe your spoken content in your media. The first reason that comes to mind is, of course, subtitling. Not only in the natively spoken language but also in translated versions. According to multiple research, subtitled videos improve reach, CTA, reactions, and share rates significantly. The second reason is, of course, to help you find the content you are looking for – do you remember the soundbite that the CEO made in that speech – but where is it?

Vision and hearing are your main senses when experiencing a movie. You recognize the actors, you understand the spoken language even if it is not your native language. You follow the story and enjoy the amazing film photo of the different environments – and by sharing all these experiences you can not only relate to the movie itself but also convince your friend to see the movie.

Wouldn’t it be great if your Media Asset Management system could possess similar capabilities when managing your media? Being able to understand the language? Recognize actors, detect and define parts of the image – maybe also differentiate between genres? But how?

A hybrid cloud storage solution is the quickest route when you need the flexibility and scalability of a cloud solution, but have on-premise assets that are impractical to move to the cloud. The Vidispine Server Agent (VSA) is Vidispine’s hybrid cloud storage solution allowing you to keep your original assets safely on-premise while still running a Vidispine solution in the Vidinet cloud infrastructure.

In IABM’s newly released report we can read about the effect of the transformation happening in the media technology industry and how we can convert this into opportunities for our businesses. Get a glimpse of the results from the report, and read our thoughts on it here.

Here is something we don’t do very often, a new major release! We are proud to present to you: Vidispine API 5.0. The new Vidispine API 5.0 comes with a lot of new features, but also an overhaul of the underlying components of Vidispine. This helps customers deploy Vidispine on more environments, it includes several performance and security fixes, and it makes it easier to build faster and larger systems.

One decade old or young, Vidispine is celebrating its tenth anniversary. We want to thank all our loyal customers, partners and friends for your support over the years. Below you will find a short interview with the founders Erik and Isak where they answer some questions on the occasion of the anniversary.

The first ever vortech.by event exceeded all expectations, with close to 100 visitors from eight countries coming together in Stockholm, Sweden to discuss the latest technology topics of the moment. This new technology-focused conference, aimed at developers, solution architects and senior technologists in the media and video platform industry, provided major insights into a side of the Media and Entertainment industry that other events do not cover in such depth.

We have released Vidispine API 4.16, made improvements in the Vidinet Platform and extended the VDT UI Components with new components.

August 20, 2018 – Vidispine announced today the availability of Amazon Web Services (AWS) Elemental MediaConvert on the Vidinet media services platform, featuring API integration between the Vidispine API with AWS Elemental MediaConvert through the Vidinet media service platform.

It should be easy to move between clouds. Avoid cloud lock-ins. A solution should be able to handle media that is both in the cloud, in other clouds and on-premise. Demand cost transparency, Make sure there is an API” was the message from Vidispine’s CTO, at the IABM Future Trends Theatre during IBC 2018.

Worth watching from an IABM panel on cloud and the media industry. Hear Vidispine’s CEO discuss the impact and opportunities of the cloud together with other industry insiders.

When we founded Vidispine 2009, we wanted to build a software platform to make it easier than ever before to build innovative, video-based, solutions. Now we join The Bertelsmann family as part of the Arvato Systems group and continue our path with a much stronger organization to back us up and partner with.

Famous Notorious B.I.G. quote “mo money, mo problems” translated into the media asset management landscape by Alex Buchanan from NMR. More media means more problems, and to remedy we need a smarter MAM.