There are many reasons to transcribe your spoken content in your media. The first reason that comes to mind is, of course, subtitling. Not only in the natively spoken language but also in translated versions. According to multiple research, subtitled videos improve reach, CTA, reactions, and share rates significantly. The second reason is, of course, to help you find the content you are looking for – do you remember the soundbite that the CEO made in that speech – but where is it?