It may have accelerated during the COVID-19 pandemic, but for some time there has been a trend towards enabling remote working within media production and the media supply chain in general. Many organizations are looking closely at how to realize this in a sustainable way.
With technology enabling the distribution of content to extend beyond traditional territories, it logically follows that production could or should do the same, and there can be some significant benefits in doing so. If, for example, we look at large events such as the Olympic Games, the cost of creating a production infrastructure on-site and posting staff on location for several weeks can be enormous. Instead, sending a much smaller satellite operation to “location” and handling the majority of the production remotely reduces costs, simplifies logistics and reduces waste.
Another major advantage is talent. If we are no longer restricted in terms of location, we have access to a much wider talent pool – something that can be important in instances where subject matter knowledge is valuable in the production process. There are, of course, some technological hurdles to overcome when it comes to remote production or remote working.
Much like the “iron triangle” of speed, time, and quality, which describes the old cliché “fast, cheap, or good: pick two”, in video encoding and transport we have efficiency (bit rate), quality and latency; any two can be achieved, but at the expense of the third.