Over the last years there has been a shift in how companies in the media technology industry operate. The demand for financial flexibility is growing and companies are moving to price models where they can respond to market shifts. This means that buyers put more investments in software and service offerings and move away from legacy systems such as hardware equipment and licenses.
Comparing the media industry with other verticals, the IABM report shows that the media industry has been slow in implementing the SaaS model which already is widespread in other industries. Yet, the transition from software licenses to subscriptions and pay-as-you-go models is happening, and in 2018, the revenues from software and services exceeded hardware for the first time.
As an answer to the fast-moving media landscape, and the transformation happening in the industry, Vidispine created Vidinet. Vidinet is our cloud-based media service platform where you can buy scalable media services. You pay for the services you use, when you use it, no upfront costs. With Vidinet’s transparent and straightforward cost structure, and the ability to predict the cost of running a service on Vidinet on your specific asset, the user is always in control.
“Flexibility and scalability have been a big challenge in the industry – both for fast-growing start-ups and large established players. As the demands and priorities for content providers are always changing, it is impossible to invest in all the tools they may one day need. With Vidinet, we give access to anyone that wants to access advanced media services without large initial investments” Erik Åhlin, CEO at Vidispine.