Video is “eating the world” and it’s certainly “eating” social media with one Facebook executive being bold enough to suggest that Facebook will be all video and no text by the end of 2021. Whether that comes to pass or not, it’s certainly true that through social media or other channels, we’re consuming more and more video on mobile devices and, increasingly, that video is in “vertical” (9:16) or “square” aspect ratios. At the same time, the majority of content is still produced in horizontal (16:9) formats and consumed that way on TVs, computer displays, tablets, and also mobile.
AI-based Nablet Heightscreen automatically detects areas of interest in horizontal content and generates a vertical 9x16, square 1:1, widescreen or 3:2 version panned accordingly. This massively reduces the manual effort in preparing content for consumption through social media where vertical content gets far greater exposure than horizontal.