Media Supply Chain and Corporate Responsibility

Media Supply Chain blog series ... part 6
Media Supply Chain

In our previous blog post, we looked at security within the media supply chain and discussed learnings from previous security breaches within the industry and how we can minimize risk when it comes to human interaction with the systems. In this blog post, which is the final article in our Media Supply Chain series, we will look at corporate responsibility.

Not long ago, you might have received some strange looks for raising the topic of Corporate Responsibility when it comes to implementing technological solutions such as the media supply chain. Corporate Responsibility is, however, increasingly becoming a significant factor in buyer trend surveys and related discussions.  

In regards to the media supply chain, these discussions focus on two key areas: Environmental impact & Vendor Selection.

Environmental impact

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Watching video consumes energy – watching an hour of streamed content, taking into account the streaming server, data transfer, and viewing device is roughly equivalent to a kettle boiling. Getting video to the point that it can be streamed, consumes even more. 

With the vast majority of processes in the media supply chain virtualized, the data centre is the primary area of energy consumption – within that, CPU, spinning disk, and cooling.  

Cooling is actually one of the biggest factors in energy consumption and there have been some interesting initiatives to reduce energy requirements for cooling. Covered widely in the press, Microsoft has been sinking data centres deep in the ocean, using the cold water to reduce the ambient temperature in the water tight container. Other initiatives have included pushing data centre hardware manufacturers to certify equipment to run at higher operating temperatures, enabling the data centre to run at a higher ambient temperature, thereby reducing cooling requirements.  

Reducing the number of spinning disks can be achieved through optimizing the use of storage. This “housekeeping” can often be overlooked in media supply chain systems, but is a key element in ensuring the efficient use of storage and minimizing waste in this area.  

Optimizing CPU usage is also an important technological choice in the specification of media supply chain systems.  For example, “on demand” processing services that are only running when required, and used effectively, are much less wasteful than “always on” systems, whether on-premises on in a public or private cloud. Multi-tenant systems also have the potential to minimize waste. 

Learn how to take your Media Supply Chain to the next level in our ebook!

What does Media Supply Chain mean, why do I need one, and how do I implement one? Get answers to your questions in our free eBook.

Vendor selection

Beyond the environmental impact of the technology itself, Corporate Responsibility is not just about the steps you take within your organization, but also the Corporate Responsibility of the organizations that you are buying from or partnering with.  

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When making decisions on what technology solutions to implement for your business, there are a lot of factors to consider. We often spend time thinking about the most obvious factors, like: efficiency, cost and scalability. 

But considering corporate responsibility factors when making decisions is becoming more important, and an ingredient to help you stay competitive. 

Take control of your media supply chain management with Vidispine

This was the final blog post in our series about the Media Supply Chain. We hope you've got some further insights into the Media Supply Chain and the important peripheral topics and issues we have explored. If you want to learn more about how Vidispine can provide you with easy access to technology that supports your business needs and media supply chain, applicable to all industries regardless of size and area of business. Contact us to get a free demo and more information, or let us help you create a customized trial based on your needs.

If you have any wishes of topics you want us to write about in the future, send us an email to

Find all blog posts in this series here:

Part 1 ... Standardization
Part 2 ... Metadata
Part 3 ... Rights & Monetization 
Part 4 ... Remote Working
Part 5 ... Security
Part 6 ... Corporate Responsibility

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Written by

Vidispine team
Vidispine - An Arvato Systems Brand