By looking at the process of a search query through a search engine, we can quickly see why video metadata is so important. Written content possesses a certain simplicity, making it searchable just by including specific words in the content to match a search term against. Not only does a video consist of two different types of content (audio and images), it’s also a “flowing” type of content, making it much harder to identify.
Video metadata simply provides a much needed context for video content, making it easier for people to discover relevant content. But not only that, it also provides the possibility to navigate effectively within the video content itself, similar to how you can search inside a normal written document.
What is metadata curation and why is it so important?
However important metadata may be, it is of no use unless you can manage it properly and will just eat up valuable time. This is becoming an increasingly bigger issue considering that the amount of content and associated metadata is growing rapidly. To be able to handle their ever-increasing libraries of videos, organizations NEED to curate metadata to ensure they won’t get overwhelmed. But why, and what does it actually mean to curate metadata?
Metadata curation refers to the end-to-end process of selecting, preparing, and managing metadata to meet the wants and needs of a specific group, allowing them to easily understand and readily use it. It is the skill of selecting and bringing together relevant data into structured, searchable metadata datasets that are ready for analysis.
The ultimate goal of metadata curation is to reduce the time from data to insights. Due to the growing amount of content and metadata, it has become essential to curate your data. Without it, organizations can neither locate useful metadata nor use it to its maximum potential. It means less time spent on finding, cleaning, or preparing data, leaving more time for more important aspects of your business.
How to manage your video metadata with a Video CMS