MEDIA SUPPLY CHAIN


Vidispine provides content owners with a fully managed media supply chain backbone, enabling you to adapt to changing media industry needs and business requirements quickly. With our solution you can digitize your media supply chain for increased efficiency, automation & productivity.

 

CONTENT DESCRIPTION

1. The Vidispine Digital Media Supply Chain
2. What are the benefits of a digital media supply chain(DMSC)?
3. Why build your digital media supply chain with Vidispine?


In this article, we will discuss how media and metadata can be centralized, organized and distributed in a digital media supply chain.

But first, some terminology you will encounter in this article.

  • QC – Quality Control of media
  • DMSC – Digital Media Supply Chain
  • VOD – Video On Demand
  • MAM – Media Asset Management, a software-based architecture for managing media.
  • API – Application Programming Interface, interface for computer to computer direct communication.
  • Cognitive services – these are AI-driven software capabilities to detect actual audiovisual content in the media such as face recognition, auto caption and similar and index this into metadata information.

The Vidispine digital media supply chain

A digital media supply chain (DMSC) describes any production and distribution workflow system where media files and their associated metadata needs to be managed based on the current business model. The services present in a DMSC can be very similar in many production and distribution workflows. However, the actual customers can operate in very different areas such as sports, VOD / LIVE provider, banking, Universities and more.

Maybe you recognize some of the below examples from your current environment?

• Content acquisition – Media files and metadata entering the system in an ingest or manual process
• Manual or automatic QC
• Media files and metadata are analyzed, transcoded and transformed in preparation for a distribution process
• Media files and associated metadata are distributed online and to archive
• Player statistics needs to be managed and analyzed

What are the benefits of a digital media supply chain (DMSC)?

A DMSC will take care of all the processes in the background that can be automatically executed while making the actual media files including metadata available to any kind of human interaction such as search, manual quality control, conform and editing.

 

Vidinet – the Vidispine digital media supply chain

In any large organization, users need to be able to operate in an efficient environment – something easier said than done many times. Manually trying to find and relocate media files, edit metadata, upload files to the correct locations depending on the customer & keeping track of codecs and formats are everyday tasks in many media-based workflows. All these actions take time, not to mention the workload on the employees.

For this reason, we have designed Vidinet – the Vidispine version of a media supply chain solution. With its fully customizable metadata framework and transcode functionality, the Vidispine digital media supply chain architecture adapts into the requirements of any native cloud, on-premise or hybrid cloud environment.

When launching the Vidispine API as a service in Vidinet, you do not only get a fully developed Media Asset Management System (MAM) but also a complete developer platform making Vidinet the most flexible and efficient solution in the industry.

The Vidinet advantage

Today, more and more customers recognize the advantages of a centralized cloud-based DMSC. With Vidinet, you can add and manage the services of your choice to your MAM by simply adding them directly from our media service platform on the cloud. Vidinet makes it possible to dynamically scale your DMSC depending on your requirements. No upfront costs – you only pay for what you use.

Once you are set up, you are ready to go.

  • Set up additional transcoding resources for incoming and outgoing media based on information stored in the Vidispine API architecture.
  • Scale up or down your services depending on workload with full financial transparency.
  • Add a cognitive cloud-based service in order to address an unexpected customer requirement.
  • The media store in Vidinet also offers a continuously growing number of integration points to market-leading proven production and distributions products such as AWS, GCP, Azure, VSA, Valossa, Adobe, Bitmovin etc.

By using the Vidispine Development Toolkit, you can build the most efficient user interfaces for each production point.

Why build your digital media supply chain with Vidispine?

Vidispine API as a service is at its core a fully customizable framework designed to address any MAM system functionality required in a DMSC. The custom metadata model architecture enables any level of data-driven DMSC capacity including integration to 3rd party quality and delivery partners such as Bitmovin, AWS and Aurora, just to mention a few.

The Vidispine API is offered both as an on-premise solution but also as a cloud-native service through Vidinet, our cloud-based media service platform. And it does not stop here. Vidinet offers a consolidation of all metadata that relates to the current media into a single database through the Vidispine API DMSC. But what does that mean?

The single redundant database in a Vidinet solution does not only reduce point of failures but dramatically improves performance on the overall system as well as the capabilities of applying customized advanced metadata models to build the DMSC tailored to your organization’s workflow and security requirements.

A digital media supply chain with Vidispine API does not need to synchronize and interrogate different databases to keep track of metadata that relates to the same media. Instead, services are added to your DMSC with the same metadata available in the Vidinet database. This is also why the Vidinet architecture allows for orchestrating and mixing services between the cloud and on-premise solutions – independently of geographical location. So, unlike most other solutions on the market, Vidinet is as a developer platform and media asset management ( MAM ) solution at the same time.

Vidinet also controls and reports your costs as you go with a transparent pricing structure and API driven pre-execution cost estimates. No upfront costs – you only pay for what you use. Monitor usage and costs with the Vidinet Dashboard.

 

More Information

Find more information about what we are up to on the Vidispine blog, and check out our webinars to learn more about our products. If you want to do some more in-depth technical reading, we recommend you to check out Amazon web services e-book about how to transform your media supply chain, or this blog post where you can learn about the evolving media landscape.