In this article, we will talk about the differences between a MAM system and a Video CMS and why integration between these systems is important in your digital media supply chain.
Let us start with some terminology you will encounter in this article.
A Video Content Management System (Video CMS) and a Media Asset Management system (MAM) share many common technologies and capabilities in a media workflow. However, when talking about the Video CMS workflow solutions, it most often refers to the distribution side of the media supply chain.
As opposed to a traditional MAM system on the production side, a Video CMS integrates with CDN and edge-cache servers, also with DRM and licensing servers, and will include services as front and back end management of the online video platform.
The Video CMS is responsible for managing and serving the optimal video profiles, and metadata for each OTT target device such as web browsers, smart devices, Chromecast, Apple TV and similar depending on for example decode capabilities, bandwidth and licensing. The Video CMS can also be harvesting important viewer metadata collected by the analyzer software embedded into the player environment.
A Video CMS provides essential indexing and searching capabilities needed in the media workflow to provide, for example, content-based related video recommendations for a customer to an SVOD service. Searching and indexing are technical functionalities closely related user experience and because of this also a vital revenue factor.
So, think of the Video Content Management System (CMS) more like a corporate YouTube or Vimeo. AVideo CMS centralizes, manages, and delivers video online.