Industry Solutions
Rasmus Bergander (1)
Video CMS - stage

What is a Video CMS?

In this article, we will talk about the differences between a MAM system and a Video CMS and why integration between these systems is important in your digital media supply chain. 

Rasmus Bergander (1)
Why do we need a Video CMS?
What are APIs?

Let us start with some terminology you will encounter in this article.

  • Video CMS – Video Content Management System is an application that organizes and manages your media files in a distribution environment
  • MAM – Media Asset Management is an application that organizes and manages your media files in a production environment.
  • CDN – Content Delivery Network. A network of geographically distributed servers working together to provide fast delivery of internet content.
  • DRM – Digital Rights Management. Encryption and encryption key management to protect internet distributed media content.
  • SVOD – Subscription Video On Demand. An online media platform is providing the customer with feature-film, sports and series by subscription.

Why do we need a Video CMS?

A Video Content Management System (Video CMS) and a Media Asset Management system (MAM) share many common technologies and capabilities in a media workflow. However, when talking about the Video CMS workflow solutions, it most often refers to the distribution side of the media supply chain.

As opposed to a traditional MAM system on the production side, a Video CMS integrates with CDN and edge-cache servers, also with DRM and licensing servers, and will include services as front and back end management of the online video platform.

The Video CMS is responsible for managing and serving the optimal video profiles, and metadata for each OTT target device such as web browsers, smart devices, Chromecast, Apple TV and similar depending on for example decode capabilities, bandwidth and licensing. The Video CMS can also be harvesting important viewer metadata collected by the analyzer software embedded into the player environment.

A Video CMS provides essential indexing and searching capabilities needed in the media workflow to provide, for example, content-based related video recommendations for a customer to an SVOD service. Searching and indexing are technical functionalities closely related user experience and because of this also a vital revenue factor.

So, think of the Video Content Management System (CMS) more like a corporate YouTube or Vimeo. AVideo CMS centralizes, manages, and delivers video online.

What are APIs, and how can they be integrated into a Video CMS?

To optimize your Video CMS workflow, you need to control and organize your metadata throughout the complete media supply chain. The performance of your Video CMS software depends on the available metadata models supplied by the supporting media supply chain ability to provide an efficient distribution infrastructure.

VidiCore API is a metadata-driven software architecture, allowing you to specify multiple generic and configurable metadata models in the same repository, capturing all information you need on any object in the database. The metadata granularity spans from repository down to objects in a video frame by using the VidiNet Cognitive services, giving you perfect control over all content. Options such as industry-leading transcoding and packaging solutions Bitmovin, AWS Elemental and VidiCoder in the VidiCore API media supply chain will ensure your Video CMS software to have instant access to any version of media to be distributed to any number of target devices.

Looking at the available services in VidiNet and the fact that the VidiCore API is a developer’s platform, you already have a lot of existing components and services present also to build a Video CMS of your own. Adding the VidiCore API, our Video Library GUI, transcode from 3rd parties like Bitmovin on VidiNet and integrate these with existing CDN services like AWS cloud front for example and a player/analytics will give you a competent Video CMS architecture. That’s the beauty of the very adaptive VidiCore API architecture.”
Peter Booth-Clibborn, Global Sales Manager, Vidispine

By integrating your Video CMS Software to the VidiCore API media supply chain, you have ensured a robust, flexible and a complete, scalable digital media supply chain from content acquisition to distribution.


VidiCore API is a developer platform designed to adapt to each customer’s individual media workflow – no matter the size and area of business. All the tools are there to allow you to focus on your application development instead of video technology.

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Your Contact for Video CMS

Rasmus Bergander (1)
Rasmus Bergander
Contact Rasmus to get a demo, to create a customized trial, or if you have any questions.