A Video Content Management System and a Media Asset Management system (MAM) share many common technologies and capabilities in a media workflow. However, when talking about the Video CMS workflow solutions, it most often refers to the distribution side of the media supply chain.
As opposed to a traditional MAM system on the production side, a Video CMS integrates with CDN and edge-cache servers, also with DRM and licensing servers, and will include services as front and back end management of the online video platform.
The Video CMS is responsible for managing and serving the optimal video profiles, and metadata for each OTT target device such as web browsers, smart devices, Chromecast, Apple TV and similar depending on for example decode capabilities, bandwidth and licensing. The system can also be harvesting important viewer metadata collected by the analyzer software embedded into the player environment.
An Online Video CMS Platform provides essential indexing and searching capabilities needed in the media workflow to provide, for example, content-based related video recommendations for a customer to an SVOD service. Searching and indexing are technical functionalities closely related user experience and because of this also a vital revenue factor.
So, think of the Video Content Management System (CMS) more like a corporate YouTube or Vimeo. It centralizes, manages, and delivers video online.