Why do you need a DAM platform?
The traditional solution for storing and managing digital assets was to use one’s own internal servers. This usually resulted in bulky, overcrowded and very disorganized servers, only accessible from inside the office.
Even if your servers were perfectly organized, most servers have a version, on top of a version, on top of a version for every digital asset you own – resulting in a somewhat imperfect solution in our far-flung, connected world.
Vidispine's DAM software nullifies all these problems and collects everything in one central, cloud-based server that anyone can access from anywhere.
Who needs an enterprise digital asset management system?
Almost any type of company could get value from a digital asset management solution, whether it’s a marketing bureau, a retail store or a manufacturer. There is no limit to how small or big your company has to be to justify using a DAM system.
You might ask yourself: “Why not just use a DAM system such as Google Drive or Dropbox?”. To answer that; have a look at your own internal servers or desktop and compare them to Drive and Dropbox – similar, aren’t they?
The simple answer why you need a DAM system such as Vidispine's is that systems such as Drive and Dropbox are too simple. They work great for your average household where the simple yet effective features of a one-dimensional folder are enough. But they fall short when looking at what a company might need in terms of complex search functionalities among hundred of thousands digital assets, organizing them and managing who need access to them.