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What is Media Supply Chain Management?

Definition: Media supply chain

The definition of a media supply chain could be summarized as:


The process of creating, managing and delivering different types of digital media (video, pictures, etc.) from the points of origin - the content creator/provider/owned - to a destination, e.g. end-consumer/your clients/etc.
 

The meaning of a media supply chain is to have the right content created and delivered to the right platforms, for the right devices, to the right audience. 

Managing your digital media

Digital media, especially video,  was once a concern only for the media and entertainment industry (M&E) but is nowadays a prime focus for pretty much all industries and types of companies. The now and the future is digital, and if you don’t keep up and take control of your media supply chain management, you risk falling behind the market and all your competitors.
 

By signing up to the Vidispine scalable cloud-based platform VidiNet, you can take control of your media supply chain management where we help you solve some of the most complex challenges with media content management there is, regardless of your industry or size. 
 

What are the challenges of media supply chain management?

The physical supply chain alone comes with a plethora of challenges, add on top of that the factor of the digital sphere and you can imagine the challenges of digital media supply chain management that exist. 


The following are some of the top challenges with media supply chains and the management of them:

Consumer expectations on accessibility

Consumers have come to expect that all content should be accessible on any device at any given time where the company needs to adopt siloed systems and processes to meet customer demands and expectations, resulting in increased costs.
 

Large variation of formats and metadata

Due to a lack of widely adopted standards, a large variation of video/audio/other content formats and metadata are being used where an effort in handling them is increased.

Increased complexity when more service providers become involved

As additional service providers become involved in the media supply chain, there will be an increase in the propensity to outsource key content processing tasks. This will, in turn, expose the company to new risks such as compliance with regulations or business continuity.
 

Lack of visibility to end-to-end content

Content might either be spotted too late or not at all, or the company lacks the ability to be able to properly prioritize content to manage, resulting in operations failures and/or reputational risks which can lead to loss of sale and/or customer confidence.

Lack of capacity planning

When a burst of demands arise it can be tough to handle the increase, resulting in lost sales and/or customer confidence. The same principle applies when you see a decrease in business and instead a lot of resources go to waste since there is no one to use them. 

Lack of industry-wide benchmarks and KPI:s

Without any concrete benchmark it becomes hard to determine the quality of one’s service. Being in the dark about this, companies risk investing in technology and processes that won’t add any value.
 

Service provider relationships based on throughput

By having one’s service provider relationships based on throughput (quantity) rather than outcome (quality), the business won’t be able to improve their customer service to reduce fulfilment costs since they aren’t able to leverage supplier/service provider capabilities.

AKK
Designing and integrating a cloud-based MAM system

Learn how Vidispine's MAM solution was used to build a complete Media Supply Chain in only three weeks for German live-broadcast provider AKK. 

The solution

So, how do you resolve these potential issues and challenges? 
 

Unfortunately, there is no cure-all pill that will magically resolve all of them. A company will have to work hard with each individual challenge to optimize their media supply chain. 
 

However, there are ways and tools to help speed up this process and help take control of the media supply chain. First and foremost: VidiNet. 
 

VidiNet is a completely scalable cloud-based digital media supply chain platform giving you access to a fully customizable metadata framework and transcoding functionality. The Vidispine digital media supply chain architecture can adapt to the requirements of any native cloud, on-premise or hybrid cloud environment. It gives you the ability to meet the above-mentioned challenges head-on and work towards resolving them completely.
 

Read more about media supply chains and digital content supply chains.

Understanding the media supply chain workflow

The media supply chain workflow essentially consists of 5 steps:
 

  • Media files and metadata can arrive to you in several different ways and shapes depending on your area of business. Either you create it yourself, or a 3rd party supply it for you.

  • Most media files and metadata need some sort of processing into a house format before it becomes available and accessible in your media workflow. Master files, for example, might need to be transcoded into smaller and more lightweight proxy files.

  • Quality control could refer to various things such as ensuring the correct codec, format or audio mapping for a file. Simply, making sure all the pieces of the file is in order preparing it for the editing process.

  • Editing a video and/or audio is the creative centre point in your media supply chain workflow where you edit your media files to fit a certain target group, platform or device, and simply prepare it for distributing it to your audience/customers.
     

  • Lastly: the distribution/delivery of your media files. This process involves the preparation of both your media content as well as metadata where the files might need to be transcoded into different formats for distribution on different platforms and devices.

Take control of your media supply chain management with Vidispine

Vidispine customer support portal. Contact us to get a free demo or if you have any questions.

We provide you with easy access to technology that supports your business needs and media supply chain, applicable to all industries regardless of size and area of business. Contact us to get a free demo and more information, or let us help you create a customized trial based on your needs.
 

Ebook for free download!

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What does Media Supply Chain mean, why do I need one, and how do I implement one? Get answers to your questions and learn how to achieve efficiency and get added values with a Media Supply Chain. 

Contact us

If you have any questions or want to get in touch with us, do not hesitate to reach out! 

You may also be interested in

VidiNet - your media service platform

VidiNet is a cloud-based platform at the heart of the content ecosystem. The foundation for a broad range of applications and services, VidiNet provides a robust footing for the complete content chain.

VidiCore API

VidiCore is a MAM solution and a developer interface allowing you to specify multiple generic and configurable metadata models in the same repository, capturing all information you need on any object in the database.  

Industry Solutions by Vidispine

We are the leading specialist in the planning and implementation of solutions that seamlessly meet the practical requirements of a wide range of industries.

Media Supply Chain

Vidispine provides content owners with a fully managed media supply chain backbone, enabling you to adapt to changing media industry needs and business requirements quickly.

Your Contacts for Media Supply Chain Management

MA_Kurt_Krinke_Broadcast
Kurt Krinke
Expert for Broadcast Solutions - North America
SCHNEIDER_Michael-Portrait
Michael Schneider
Expert for Broadcast Solutions - Europe
Peter BC
Peter Booth-Clibborn
Sales Manager - UK & Rest of the World
MA_Dirk_Steinmeyer_Broadcast
Dirk Steinmeyer
Expert for Broadcast Solutions - Europe & MEA