The different acronyms within asset management have throughout the years become increasingly blurred where you don’t know where one system ends, and another one starts. The “-AM” acronyms are quite often used interchangeably, sometimes even within the same sentence. Truth to be told: there is no universally accepted definition of the terms in any practical sense or relevancy.
The most commonly used term is DAM (digital asset management), as it’s often used as a general and all-encompassing term, including all asset management acronyms:
- MAM – Media Asset Management
- PAM – Production Asset Management
- BAM – Brand Asset Management
- VAM – Video Asset Management
But in the end, they all do similar things. The general consensus is that DAM and MAM are concerned with the general life cycle of digital assets, most commonly video, audio and image files, and how they can be managed in the most efficient and organized manner. While PAM is typically used as a term to describe a specific subset of systems focused specifically on managing the whole production and editing process.
PAM, DAM, MAM – What do you need?
In the end, it doesn’t matter when hiring the services of Vidispine – we got it all covered whether you need a video production asset management system or a general media asset solution. All of them are integrated in Vidispine, making the decision less about picking a media asset management software over production asset management software, and instead about choosing a solution that will best benefit your unique business requirements and content creation needs.