What is Video Asset Management Software?

Video asset management software refers to different administrative systems to store and organize large amounts of video content. It combines video creation and modification tools to streamline the process of creating, updating and uploading videos to your audience. Video asset management software provides a centralized library where the video can be retrieved, shared and distributed across numerous channels automatically. 
 

Video asset management software is a tool to empower marketers and creatives alike, giving them the ability to keep up with market demands and boost their production of high-quality, on-brand video content at large scale. 
 

In this article we’ll give you a quick overview of what features video asset management softwares include, as well as what benefits and advantages it actually brings to the table.

The media solutions from Vidipines offers a number of different features that benefits marketers, creators and organizations at each stage of the video content life cycles allowing them to:

• Streamline their video assets production process
  Our video asset management software streamlines your video creation process through dynamic imaging across your entire organization, optimizing and delivering to web site intranets and partner exchanges.
   
• Reduce cost and time spent preparing media delivery for multiple channels
  Our video asset management software automates manual processes of preparing media for multi-channel delivery, reducing both times and costs, where you can expect: shortened image production cycles, higher ROI, more dynamic and personalized web sites, extended investments in content management solutions.
   
• Automate the video production
  Vidispines video asset management software supports a wide range of commonly (and uncommonly) used file formats. It allows you to convert your files into web-ready formats with support for the industry’s most popular file formats.
   
• Integrate with designer tools and formats
  Your designer and content creators can work in the files original format, size and color mode, and then create media templates to convert the assets for a particular project, for any medium.

With our video asset management software you can expect the following benefits:

• Test and optimize video content variations, enabling creative optimization within different ad platforms
• Resize and configure video assets to fit different online and social media ad formats
• Localize and adapt content to match local markets, industries and languages
• Segment and personalize video content variations to better target specific audiences
• Boost channel marketing by allowing different agents such as distributors, resellers and other third parties to create video content in compliance with your brand for their own territory and/or region
• Leverage data-driven video asset creation as well as automated video content updates

It’s easy to get lost in copious amounts of acronyms being thrown around within the industry. You are more than likely familiar with at least one or two, but might just have heard about the others. Understanding the difference between these asset management systems and picking the right one can make or break your content creation efforts:
 

• DAM - Digital asset management
  DAM is great for managing brand and image assets. It’s mainly focused on managing already finished digital assets. Its functionalities include uploading, searching and transforming for a number of different formats. At times, DAM is used as an umbrella term which other more specialized asset management solutions sit under.
• MAM - Media asset management
  MAM was traditionally focused on archiving and storage of video assets, but, being pioneered by the broadcast media, it was expanded to serve other functions including distribution of media. With the increase of business producing multimedia content, MAM have grown to accommodate a much wider array of needs.
• VAM - Video asset management
  VAM, or as it’s often referred to VDAM (Video Digital Asset Management), is a subset of MAM. A MAM system includes additional advanced functions beyond the basic store and search functions to handle both pre- and post-production. For example: editing, collaboration, sharing and version tracking. VAM usually integrates within a larger MAM or DAM system, and enables direct uploading to distribution channels (such as YouTube or Vimeo). 

Contact us for a demo and streamline your video content creation process today. Read more about digital video enterprise asset management.