Platform
Industry Solutions
Resources
Support
About
Rasmus Bergander (1)
Elina Dimitrova - image
Regina Lisa Schneider - image
YOUR CONTACTS
Image_What is Video Asset Management Software

What is Video Asset Management Software?

Rasmus Bergander (1)
Elina Dimitrova - image
Regina Lisa Schneider - image
YOUR CONTACTS

Video asset management software refers to different administrative systems to store and organize large amounts of video content. It combines video creation and modification tools to streamline the process of creating, updating and uploading videos to your audience. Video asset management software provides a centralized library where the video can be retrieved, shared and distributed across numerous channels automatically. 
 

Video asset management software is a tool to empower marketers and creatives alike, giving them the ability to keep up with market demands and boost their production of high-quality, on-brand video content at large scale. 
 

In this article we’ll give you a quick overview of what features video asset management softwares include, as well as what benefits and advantages it actually brings to the table.

Features of Video Asset Management Software

The media solutions from Vidipines offers a number of different features that benefits marketers, creators and organizations at each stage of the video content life cycles allowing them to:


  • Streamline their video assets production process
    Our video asset management software streamlines your video creation process through dynamic imaging across your entire organization, optimizing and delivering to web site intranets and partner exchanges.
     
  • Reduce cost and time spent preparing media delivery for multiple channels
    Our video asset management software automates manual processes of preparing media for multi-channel delivery, reducing both times and costs, where you can expect: shortened image production cycles, higher ROI, more dynamic and personalized web sites, extended investments in content management solutions.
     
  • Automate the video production
    Vidispines video asset management software supports a wide range of commonly (and uncommonly) used file formats. It allows you to convert your files into web-ready formats with support for the industry’s most popular file formats.
     
  • Integrate with designer tools and formats
    Your designer and content creators can work in the files original format, size and color mode, and then create media templates to convert the assets for a particular project, for any medium.

Benefits of Video Asset Management Software

With our video asset management software you can expect the following benefits:

  • Test and optimize video content variations, enabling creative optimization within different ad platforms
  • Resize and configure video assets to fit different online and social media ad formats
  • Localize and adapt content to match local markets, industries and languages
  • Segment and personalize video content variations to better target specific audiences
  • Boost channel marketing by allowing different agents such as distributors, resellers and other third parties to create video content in compliance with your brand for their own territory and/or region
  • Leverage data-driven video asset creation as well as automated video content updates

What’s the difference between VAM, DAM & MAM/MSC?

It’s easy to get lost in copious amounts of acronyms being thrown around within the industry. You are more than likely familiar with at least one or two, but might just have heard about the others. Understanding the difference between these asset management systems and picking the right one can make or break your content creation efforts:
 

  • DAM - Digital asset management
    DAM is great for managing brand and image assets. It’s mainly focused on managing already finished digital assets. Its functionalities include uploading, searching and transforming for a number of different formats. At times, DAM is used as an umbrella term which other more specialized asset management solutions sit under.
  • MAM - Media asset management
    MAM was traditionally focused on archiving and storage of video assets, but, being pioneered by the broadcast media, it was expanded to serve other functions including distribution of media. With the increase of business producing multimedia content, MAM have grown to accommodate a much wider array of needs.
  • VAM - Video asset management
    VAM, or as it’s often referred to VDAM (Video Digital Asset Management), is a subset of MAM. A MAM system includes additional advanced functions beyond the basic store and search functions to handle both pre- and post-production. For example: editing, collaboration, sharing and version tracking. VAM usually integrates within a larger MAM or DAM system, and enables direct uploading to distribution channels (such as YouTube or Vimeo). 

Try out Vidispines video asset management software

Contact us for a demo and streamline your video content creation process today. Read more about digital video enterprise asset management.
 

You may also be interested in

Enterprise Digital Asset Management

What is an Enterprise Digital asset management system and how can it help you organize and manage your assets? Learn how you can build a robust system with Vidispine in this article.

VidiCore

A cutting-edge media management back-end that forms the foundation for your media infrastructure.

VidiNet - your media service platform

VidiNet is a cloud-based platform at the heart of the content ecosystem. The foundation for a broad range of applications and services, VidiNet provides a robust footing for the complete content chain.

Media Asset Management (MAM)

What is an API based Media Asset Management (MAM) solution and how can it dramatically simplify storage, organization & retrieval of media files?

Your Contacts for Video Asset Management Software

Rasmus Bergander (1)
Rasmus Bergander
Rest of the world
Elina Dimitrova - image
Elina Dimitrova
North America
Regina Lisa Schneider - image
Regina Lisa Schneider
DACH