As the use of video and the number of video assets keeps increasing, so does the need to manage and organize this content efficiently. Far too often, the stakeholders have a difficult time finding the content they need, when they need it. When they manage to find it, it’s often not in the right format, or there are several different versions with no indication of which one is the final, approved version ready for publication.
These challenges are what video asset management (Video MAM) seeks to solve. It’s not enough to just produce videos. They need to be linked to specific segments of the market, and as previously mentioned, you need to be able to access the right video, at the right time.
Enterprises and organizations housing thousands upon thousands of videos in their libraries can’t rely on simple storing software such as Google Drive or OneDrive. They need something more sophisticated, they need video media management software.
A smart video asset management software will make the videos easily accessible to anyone in your business who needs them. Intelligent Video MAM will enhance your use of video in marketing campaigns to create consistent customer experiences, and allow you to archive and monetise old content, among many other uses.