In order to subscribe to a newsletter, the data entered by you via a registration form will be transmitted to the company and processed further (also with the help of service providers) for the dispatch of news-letters. When registering, your consent will be obtained and saved using the double-opt-in procedure. Your data is not transferred to third parties.
We point out that the company may evaluate your user behaviour when sending newsletters. To carry out this evaluation, the emails sent include web beacons or tracking pixels, which are one-pixel image files stored on the website. For the purpose of evaluations, the company could link your data and the web beacons with your email address and an individual ID. With the data obtained in this manner, the company would be able to create a user profile with which the newsletter can be tailored to your indi-vidual interests. To do this, the company records which links you click on when you read the newslet-ter and uses these to derive your personal interests. The company could associate this data with your behaviour on our website.
You can download newsletters, whitepapers/e-books/studies (hereinafter referred to as content) on current topics from our business areas from our website free of charge if you give us your consent to address them in advertising. The only requirement for the download is the provision of your professional e-mail address, which is stored in our customer database. The downloading of content is also aimed at advertising to business customers in order to inform them about our solutions, services, events and other news. This entrepreneurial diversity can only be illustrated with the help of other Arvato Systems companies, which is why we are entitled, with your consent, to forward your data within our group of companies for advertising purposes.
The legal basis for the processing of the data when registering for the newsletter is the consent in accordance with Art. 6 Para. 1 lit. a DSGVO using § 7 Para. 2 No. 3 Act against Unfair Competition (here-inafter referred to as "UWG"). The legal basis for the processing of your data after the purchase of goods and/or services of the company is Art. 6 para. 1 lit. f DSGVO under the use of § 7 para. 3 Act against Unfair Competition (hereinafter referred to as "UWG"). The legitimate interest of the company lies in the acquisition of existing customers.