Industry Solutions
Rasmus Bergander (1)
Video encoding stage

Video Encoding Software

We provide cloud & live steam video encoding solutions through our cloud-based media service platform VidiNet.

Rasmus Bergander (1)
Cloud video encoding
Video encoding on VidiNet
Difference between encoding software and hardware

What is cloud video encoding software?

Very often, video encoding and video transcoding are used to describe the same thing, but even though they both refer to a procedure or software that converts a video file into another format, there is a distinct difference. A video encoding software by definition converts analogue content to a digital format while a video transcoder converts one digital format to another. However, even though these separate definitions exist, you can be sure that they will continue to be used interchangeably.

The most recent development within the encoding industry is called cloud video encoding. It possesses the beneficial features of software encoding, without the disadvantages and limits stemming from using local hardware. It is simply a more flexible version of video encoding software benefitting you in the following way:

  • Constantly updated to work with the latest formats
  • Unlimited process power for fast encoding at scale
  • Completely scalable on all levels
  • Available anytime, from anywhere, on any device

This page will provide you with relevant information about what a video encoding software does, what Vidispine's cloud video encoding is and how it works, as well as what the difference is between encoding software and hardware.

Using cloud video encoding on the VidiNet Platform

What is cloud video encoding?

The traditional way to encode before cloud encoding was to use your own hardware encoder or simply run an encoding software on your computer. If you didn’t have enough processor power to match your needs, you simply bought another hardware encoder or another computer.

Cloud video encoding is, in essence, the exact same thing as video encoding software – an encoding program running on a computing device. The difference is where the encoding takes place, in this case: on Vidispine's cloud media service platform VidiNet where all our encoding services are available. It’s simply a software encoder up in the cloud you can use from anywhere, at any time, from any device – with endless scalability to match your needs, where you only pay for what you use.

Why use any of the cloud video encoding software available on VidiNet?

The encoding environment is a jungle with layers upon layers of complexity, always in development where new formats and new technology gets introduced every day. By using the VidiNet platform with available cloud video and live stream encoding services you can focus on what you do best: your business.

Vidispine has several close partnerships with some of the industries greatest companies who possess the knowledge and expertise of all formats available on the market. They help us keep our encoding service updated with the latest developments in the industry, which means whatever format you need your video or live stream in, we got it. This includes formats such as H264, MP4, XDCam HD, Apple ProRes, and codecs such as H.265/HEVC (High-Efficiency Video Coding) – currently one of the best fitting formats for 4K and 8K content.

If you want to avoid the hassle of trying to find compatible hardware or simply don’t have the time to try and keep up with the latest formats and updates; then we’d suggest you try VidiNet where you’ll find great cloud video encoding software to match your needs. Our cloud video encoding solution is completely scalable across everything and can benefit all companies regardless of size and budget.

Transcoding via VidiNet across channels

Also available in VidiNet are several different powerful, scalable and cloud-native transcoding and packaging services, natively integrated with our API-based digital asset management platform, and compatible with files in cloud storages such as Amazon, Microsoft Azure and Google. Cloud transcoding available in VidiNet include both our own and our partners different solutions:

What is the difference between encoding software and hardware?

Encoding software and hardware are two different beasts, each one with their own specific advantages and disadvantages when encoding videos and live streams.

What is encoding software?

Software encoding is by far the most common way of encoding live stream nowadays. A software encoder is simply a program you can run on your computer or laptop to encode videos or live streams. So even though we call it “software encoding”, it still is reliant and requires hardware to function.

Pros of encoding software

  • High-quality video output
  • Flexible with a lot of customization options – easy to change both the bitrate and video quality
  • Easy to keep up to date when new versions and video formats are released
  • Cheap
  • Can support multiple inputs for cases when you will be using several cameras or recording devices
  • Easy-to-use software where you can mix videos, add titles, background music and overlay graphics directly in the encoder

Cons of encoding software

  • High dependency on hardware – is only as good as the computer you’re using
  • High power usage and resource intensive – a lot of streamers use a dedicated computer just for encoding
  • Inconsistency issues stemming from CPU limits, internet connection issues and/or security problems

Note: These drawbacks of software encoding are not applicable when talking about cloud encoding as you don’t have to rely on your own hardware, and instead have access to dedicated encoding hardware and almost limitless processor power from the company you’re buying the service from.

What is encoding hardware?

Hardware encoders does a similar thing as a software encoder, but instead of running on software, it uses dedicated processors with their own designed algorithms to encode video and data to the desired format. Hardware encoders usually come in the shape of small, portable boxes or larger permanent fixtures.

Pros of encoding hardware

  • Fast output since the latency is very low
  • Reliable – with dedicated devices you are less likely to run into trouble with them
  • Low power usage in comparison to encoding software

Cons of encoding hardware

  • Expensive – starts at a few hundred dollars and only goes up from there
  • Lacking functionalities – they do not typically include multiple inputs or any kind of switching capabilities. Will need extra switching/mixing equipment or software o be able to use multiple cameras
  • Lack of customization features – most encoding hardware has a fixed video quality
    In some cases they are pre-programmed with old codecs, making it difficult or sometimes impossible to update to work with new formats
  • Requires additional software to be able to mix videos, graphics and audio
  • Lacks the scalability of cloud encoding software

Let us help you get started!

Let us help you get started with video encoding in VidiNet. Contact us to get a free demo or let us help you create a customized trial based on your needs. You can find the contact info below.


Your Contact for Video Encoding

Rasmus Bergander (1)
Rasmus Bergander
Contact Rasmus to get a demo, to create a customized trial, or if you have any questions.

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