A key driver in uniting the Arvato Systems media & entertainment and Vidispine portfolios under one brand was the new products and innovations that straddled both identities. However, bringing the portfolio together also gave us the opportunity to restructure the combined portfolio, including renaming some elements, to make it clear how the various parts fit together.
In order to explain the new structure, we need to reveal a bit of our plans for the future:
When Vidispine and Arvato Systems came together in 2017, as well as wanting to continue building class-leading media asset management and media supply chain solutions, we had a vision. That vision was to create a framework for a “content ecosystem” that, through collaboration with customers, other vendors, integrators, consultants and infrastructure providers, would extend beyond our existing portfolio and expand into other markets, without reducing our focus on the broadcast and media & entertainment space. Our goal with the content ecosystem is to create a hub for knowledge, licensing and community that benefits all participants and enables businesses working with content to onboard and scale technology and solutions far quicker than is possible today.
Of course, such an ecosystem isn’t going to appear from nowhere, so we have a plan to build and grow the community around it, and that starts with our own technology and products. When it came to bringing the portfolio together, we had this vision in mind, and our first consideration was how we, together with other participants in the ecosystem, build different solutions for different end users and the technology that underpins them. From this, we categorized all the products in the portfolio into 3 groups – applications, services and platforms.