But what is a “go-to-market” brand?
A go-to-market brand reflects the innovative strength of a company and its’ expertise in specific industries. It represents a global message and vision targeted at a specific audience – in our case that’s organizations who make money from video (and other media), such as broadcasters, or people who use video to support their business. As a large, global organisation, Arvato Systems has a number of different legal entities, and a go-to-market brand doesn’t change any of that – if you’re a customer or partner, the contracts or invoices you receive from us won’t change.
So what does this all mean for you?
If you’re an existing customers, there will be very little change – we will still strive to offer the best solutions and services on the market. There will be no changes to how you receive support or the project teams you work with. Obviously, with the portfolio coming together, and some product names changing, they may some visual differences in future software updates and potentially some changes to things like release numbering as we bring that in line. Since we have already integrated our technologies and, for example, our enterprise media asset management customers can take advantage of scale-out media services with VidiNet – the rebrand doesn’t change that, but it should make it much clearer as to which portfolio elements now fit together and where.
As a customer, partner or developer on our platform, you’ll know that we invest a lot in our community with regular user group events and this is something we want to focus on going forward too. Unfortunately we won’t hold any “in person” events this year, but activities that support our community of users, developers and partners form a significant part of our plans going forward.
If you’re just a casual observer, a new or potential customer or a partner coming to us for the first time, it’s a little bit different. These changes will make it a much easier portfolio to understand and explore. Of course it also means a single contact point.
If you still have more questions, check out the FAQ, or use the details below to get in touch and one of the team will get straight back to you.