Cross-platform Media Planning & Rights Management
Maximize the value of your assets & rights with Avatega
Are You Interested in Making the Most of Your Content?
Avatega is a highly accessible product for the efficient management of linear and non-linear contrac-tual rights, intellectual properties, and content schedules.
With Avatega, you are granted greater oversight and handling when it comes to steering your entire workflow. From content acquisition through to license administration, program planning, material man-agement and content distribution – as well as supporting a wide range of on-demand business mod-els. All while being able to track related deliverables and financials.
Intellectual Property Management: Content is key in a market where viewers choose from a vast variety of offerings - when, where, and what they consume. Avatega acts as a central place for all kind of contents, media brands, and resulting products from which a variety of metadata such as genre, staff or target audience can be managed and controlled.
Rights & Contracts: With the continuous emergence of new types of content usage, intellectual property rights are getting more complex. Avatega provides a flexible concept to define these rights along several dimensions such as distribution platform or GEO restrictions, in addition to being able to easily add new dimensions. This functionality allows defining a variety of usages for the same content or brand in a fast and simplified manner.
Cross-Media Scheduling: Avatega’s scheduling functions support the entire workflow from long-term planning through to the refining processes including secondary events and promotional content to transmission ready schedules. Scheduling transactions have direct access to the legal definitions and planning restrictions. As a Cross-Media Scheduling system Avatega can replace an existing linear scheduling system and incorporate also on-demand and catch-up scheduling.
Workflow Management: Clear workflows help to foster collaboration, communication, and accountability. The system offers workflow support and transparent content/rights tracking through all processes: from acquisition through license administration, programme planning, material management and content distribution. It also comes with the added benefit of supporting individual workflows (e.g., for contract approval) which can be designed by an administrator in a graphical tool.
Dashboard and Reporting: Business insight is key to take the right decisions on the commissioning and the usage of rights. Different user groups require a different level of information with reporting skills varying between users. In order to cater to this, Avatega provides the functionality to prepare predefined dashboards for the regular business user and offers an extensive toolset for super users to do in-depth on-demand analysis.
Cross-Media Content Monetization – Turning the Challenge into an Opportunity
4 Powerful Advantages of using Avatega
Avatega as a single point of truth for cross-platform rights and scheduling increases productivity and connectivity between departments and teams. It provides the following advantages:
Streamline cross-platform workflows
- Schedule linear and non-linear content on multiple platforms from a single application
- Easy end-to-end management of your non-linear scheduling workflow with automatic planning rules
- Benefit from intelligent linear planning functions that enable efficient planning of your network channels
Manage increasing complexity
- Master the complexity of distribution rights and deals for linear, on-demand, and all major media rights
- Focus on what matters most by configuring your own views that present data by use case
Optimization and automation
- Increase the value of your licenses through optimal utilization
- Ensure compliance through automated, cross-platform verification of complex rights, re-strictions and obligations
- Increase your efficiency with automated placement of secondary events and GPIs using configurable rules
- Effortlessly automate processes with the conﬁguration of individual workﬂows and enforce business rules
Collaboration and connectivity
- Better decision making by connecting teams through notifications, alerts, and transparency.
- Take advantage of Avatega's natural interconnectivity for seamless integration into the Microsoft 365 world
- Easily integrate into external systems through open API
- Highly secure solution with Azure
As a network, our focus has always been providing stories by, for and about Indigenous Peoples and Arvato Systems allows us to do so more effectively, connecting APTN with its audiences in ways that were not previously possible.