Our media buying automation and optimization engine enable agencies to manage the increasingly complex requirements of both the advertisers and the TV broadcaster in one package.
By providing it with qualitative information such as budget, target demographics, target ratings, flight periods, station/time band mix, and placement preferences, our solution will help you gain the most value out of your campaigns. It will continuously provide an optimized spot booking schedule, maximize ROI by increasing efficiency and profitability, and eliminating time-consuming and resource-demanding repetitive manual tasks.
Our media buying automation and optimization engine simulate and evaluate several different buying scenarios based on the given parameters. It then provides you the result for each one where you can pick and choose freely to match your needs and demands. The process looks as follows:
- You provide the Vidispine automated media buying solution with the main parameters: campaign objectives, inventory of the TV broadcaster, placement preferences, legal and corporate constraints, and compliance guidelines
- The solution performs a fully automated simulation of buying scenarios, optimized against your KPIs.
- It delivers the results of each simulation including all spot placements together with analytics so users can evaluate the projected results for the different given scenarios.
- The Vidispine media buying solution then continuously optimizes campaigns via APIs whenever any parameters are added or changed.
Read more about the Vidispine media buying automation and optimization engine.