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Benefits of using media buying software_unsplash_vidispine

Benefits of using automated media buying software

Media buying is complicated. It’s a resource heavy process where significant work hours are lost on repetitive processes, while many key decisions that need to be made regarding deployments also require extensive research and a good understanding of market behaviours. 


Media buying software provides a plethora of advantages over ad buying without. In this article we’ll cover the risks of buying by hand and gut, and how media buying software can simplify your life as a media buyer.
 


Buying by gut and hand

Buying by gut

Buying by hand

 

Benefits of media buying software

Media buying made easy with Vidispine

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Rasmus Bergander (1)
Rasmus Bergander
Rest of the world
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Elina Dimitrova
North America
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Regina Lisa Schneider
DACH