The three most important rules of media buying are:
- Using the right media
- Running the ad at the right time
- Targeting the right audience
Losing sight of these principle rules often has a detrimental effect on your advertising ROI as well as your company as a whole. Armed with a massive ad budget, it’s easy for executives to make the lazy decision to just blast their ads at every opportunity with little to no regard for costs and performance. While the mentality of “Show the ads in as many places as possible and it will be seen!” is not wrong, it is wasteful.
So, how is this related to automated media buying? Well, there is a lot of money to be saved here. The “lazy decision” is made often a result of either lack of effort or lack of knowledge. Both of which are issues that can be addressed by utilizing automated media buying software.
Try the Vidispine media buying automation and optimization solution and streamline your media buying process today. Fast. Easy. Automated. Smart.