Enterprise media management today faces very different challenges, and, at the same time, many new opportunities compared to the past. From a relatively small number of linear broadcast channels, we now have multiple channels to consider. In addition to traditional OTA (over the air) channels, we now have OTT, both linear and on demand, as well as a number of other video platforms through which we can distribute content – not to mention an ever increasing number of devices on which video can be consumed. With each channel and end user device, we not only have to consider a multitude of different technical standards (which audio and video compression and packing formats to use) but other technical aspects (e.g. vertical vs. horizontal video), structural (audio tracks, captions, audio description) and editorial – do we create different edits for different platforms.
Your audience – your opportunity
With consumer demands evolving so quickly, the opportunity of reaching a large audience at any given time and any platform also presents the challenge of adapting the configuration and scaling the performance of your system rapidly.
And when we say rapidly - we do mean rapidly.
A sudden peak in the number of viewers can easily reach several additional hundred thousand viewers from one minute to another. Depending on the type of market request, a news channel or sports channel might also need to add one or more channels to the platform from one day to another.
Being able to quickly add one or several new channels, while preserving the user experience by scaling up (and down) capacity means an improved return of investment (ROI) in the long run.