AdAgent is an automatic buying sheet generator and optimization engine. It simulates and evaluates different buying scenarios, based on all available parameters, rules and constraints.
AdAgent receives the following main parameters:
- Campaign objectives of the advertiser
- Inventory and ratecard of the TV broadcaster
- Placement preferences
- Legal and corporate constraints and compliance guidelines
- Target objectives of the media agency
It then generates fully automated buying scenarios, optimized against your KPIs, and creates a result that includes concrete spot placements. The result is visualized in a real-time KPI dashboard so you have full visibility of the overall picture, as well as the concrete generated spotlist.
The generated media buy sheet can be sent directly to the broadcaster or media sales house in a predefined format which can be EDI, XML or simply via email.
During the execution of a campaign, AdAgent continuously optimizes the campaign as any parameters are added or changed, for example responding to program changes, rate- or rating changes, post ratings, etc. This optimization is done fully automatically as soon as the updated data is available