Surviving in the pandemic with Enterprise Digital Asset Management Software

In light of recent events, namely the COVID-19 pandemic, we’ve seen a big upswing in demand for digital cloud solutions in pretty much all industries. Working from home has become the norm for many professionals around the world and is a necessity to limit the spread of the infection. 
 

One study has shown that due to the pandemic, 40% of businesses are accelerating their move into the cloud, and 51% are planning to move even more of their applications into the cloud to prepare for future COVID-19 shutdowns.
 

So, how does the future look for enterprise digital asset management software? Well, considering that the Digital Asset Management (DAM) space was in the middle of a growth and digital transformation even before the pandemic, it looks quite bright. Due to the pandemic, enterprise digital asset management software and other cloud-solutions are now more important than ever before.
 

An enterprise asset management software helps your company store, share, organize and manage all your digital assets. Taking the step into the cloud provides a plethora of benefits in streamlining the management of all your digital assets. The specific benefits of using enterprise digital asset management software include - but is not limited to - the following:
 

• Improved productivity and creativity
  With a single tool for creating, controlling, tracking and distributing content, the whole process allows for higher productivity, creating space for more creativity.
• Improved value and consistency of your brand
  Storing all your digital in one single cloud repository ensures that everyone is using the same on-brand files as well as allows them to access the files from anywhere, at any time.
• Increased media agility
  Convert files, apply metadata, package assets and deliver them to any destination.. 

There’s a fourth reason we want to put heavy emphasis on, and due to how important it actually is, it deserves its own section. The reason is: Easier access to media files for you, your workforce, stakeholders and partners.

Easier access for the workforce, stakeholder and partners

Media files are big and not so portable. This becomes a big challenge when a workforce becomes mostly or entirely remote. As most people are working from home during the pandemic, and the working trends are shifting towards staying remote even post lockdown, providing easy access to media files for everyone involved becomes a vital aspect of everyday work. A good VAM/DAM system allows you, your workforce, stakeholder and partners to access and work with the content whenever and wherever they are. An enterprise digital asset management system is vital to battle the pandemic and solves a lot of the bigger challenges that arise from working remotely from home. 

It’s easy to get lost in copious amounts of acronyms being thrown around within the industry. You are more than likely familiar with at least one or two, but might just have heard about the others. Understanding the difference between these asset management systems and picking the right one can make or break your content creation efforts:

• DAM - Digital asset management
  DAM is great for managing brand and image assets. It’s mainly focused on managing already finished digital assets. Its functionalities include uploading, searching and transforming for a number of different formats. At times, DAM is used as an umbrella term which other more specialized asset management solutions sit under.
   
• MAM - Media asset management
  MAM was traditionally focused on archiving and storage of video assets, but, being pioneered by the broadcast media, it was expanded to serve other functions including distribution of media. With the increase of business producing multimedia content, MAM have grown to accommodate a much wider array of needs.
   
• VAM - Video asset management
  VAM, or as it’s often referred to VDAM (Video Digital Asset Management), is a subset of MAM. A MAM system includes additional advanced functions beyond the basic store and search functions to handle both pre- and post-production. For example: editing, collaboration, sharing and version tracking. VAM usually integrates within a larger MAM or DAM system, and enables direct uploading to distribution channels (such as YouTube or Vimeo). 

Asset management is the foundation of a media supply chain, just as the media supply chain is the foundation of a business. Take control over your asset management with the Vidispine solutions and learn how we can maximize your media potential.