The Importance of Metadata in Sports Content

By Patrik - March 23, 2018

From professional sports to little league to your Sunday game with mates, massive amounts of content is created. Unfortunately, most of that content is not put to use. Now systems that can help with that is popping up in several places.

One of the most significant content producing outlets is sports. From professional sports to little league to your Sunday game with mates, massive amounts of content is created. Most of the content ends up in the drawer, even from the professional side, mainly becauseĀ it’s not very easy to find it. There are huge opportunities with this content, from many perspectives, be it monetization, game feedback, building a fan base or just for a laugh (I am thinking of your missed shot when the goalie took a coffee break).

One interesting project in this area is what our partners NMR and Cantemo did when integrating the Cantemo Portal with an Opta data feed to create match highlight events automatically, that can easily be found and used.

Looking forward, improved AI and a better understanding of what the end customer needs, will drive the development of some interesting solutions in this area. I can see fast turn-around storytelling around moments in sports, created from both professional and user-generated content in concert, driven by improved metadata on deeper and more granular level.

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