Learn More About ITV Phoenix at BVE2017

By Vidispine - February 20, 2017 (Last updated: June 13, 2017)

Vidispine co-sponsors NMR’s attendance at BVE2017, taking place next week Feb 28 – Mar 2. Come and learn about Phoenix, ITV’s on-air promo campaign media asset management system.

Phoenix is ITV’s fully integrated promo campaign management system. It combines a custom-built, highly intuitive web application for planning broadcast and digital ad campaigns, based upon Cantemo Portal Media Asset Management (MAM) commercial software with Vidispine API integrations.

Key stakeholders from the project will present the Phoenix application, discussing business drivers, the challenges the project met, as well as the deployed solution. Read more at NMR’s BVE2017 page.

Video player image - it's not rocket science

For more information about the Phoenix project read the ITV Marketing Campaign Management System Based customer case. If you have any questions or want to contact us, do mail us at info@vidispine.com.